graph·ic de·sign
relating to visual art, especially involving drawing, engraving, or lettering
Make it stand out.
Visual Identity
It all begins with an idea. Visual identity is all of the imagery and graphical information that expresses who a brand is and differentiates it from all the others. In other words, it describes everything customers can physically see, from the logo to the interior design of a store.
Marketing & Advertising
In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of marketing.
Art Illustration
The main difference between concept art and illustration is that concept art is the idea of what the character, environment, or prop might look like. Illustration is when you put all of those elements into one image to tell a story (also known as a narrative image).